Every contestant got to choose, and keep, two running outfits, before they raced the four kilometers up the hills from suburban Oslo to the Holmenkollen National ski arena.
«It was hard. But running, feeling the blood pumping… it doesn’t get any better than that,» said Amund Bjøre, one of the participants.
The runners’ performance impressed us. Driving themselves hard up that 336 m elevation. And they were impressed by the performance of our sportswear:
«It allowed me to move freely,» one of them said. «The clothes are light and transport the sweat effectively, so that I can focus on the running,» said another.
«I really think I looked good today,» one runner said, winking his eye.
«The only thing I missed was a sleeveless top,» one of them admitted on the top.
«So we’ll try to work on that last bit for next year,» says marketing manager Linda Linnebo.